Surprise as a Design Strategy in Goal-oriented Mobile Applications

Emotions are important in product experiences. Besides utilitarian aspects interacting with technological products, recent research has focused on hedonic and affective of interaction. Designing unexpected features evoking surprise proven to be advantageous for user interaction experience. Especially, classical design surprising the is an efficient strategy create pleasurable products. However, current not extensively effects interactive It understand users´ experiences relation events digital products order engaging Therefore, focus this study resolve how affects experience goal-oriented mobile applications. The conveyed via visual interface by manipulating characteristics elements. results indicate that introducing contexts does have a positive effect users. seems interruption task flow lets satisfaction levels drop. Results provide novel insights can utilized designing